ExaPlex is a US based startup, developing an innovative rod and connector construction toy along with original educational materials that support learning across all STEAM subjects. I worked with the founder and inventor, Max Bielenberg, to create ExaPlex's first Visual Identity and explore early applications. Conveying the sense of scale of pieces through graphics with depth, and endless creation possibilities with motion was key to communicating the simplicity and playfulness of the toy. Take it from me, it's a really exciting product fit for kids and designers who want more desk toys so check it out below.